Demographics & Data
Brownsville is not just growing — it is evolving into a dynamic hub of opportunity. With a youthful, expanding population, a robust labor force, and a cost structure conducive to business growth, Brownsville offers a compelling environment for companies seeking both immediate value and long-term scalability.
As of July 1, 2023, Brownsville’s population reached 190,158, marking a 1.8% increase since April 1, 2020. This steady growth reflects the city’s rising economic strength and its appeal to both residents and businesses.
The median age in Brownsville is 30.9 years, significantly younger than the national median. This youthful demographic brings energy and adaptability, essential traits for industries in transition and growth.
The Brownsville-Harlingen Metropolitan Statistical Area boasts a civilian labor force of 183,114 as of 2023. This diverse workforce is well-represented across sectors such as manufacturing, healthcare, logistics, education, and aerospace.
The median household income in Brownsville stands at $48,675, reflecting growth from previous years. Coupled with a cost of living approximately 15% lower than the national average, Brownsville offers both affordability and increasing purchasing power.
Approximately 70.8% of Brownsville residents aged 25 and over have attained at least a high school diploma, and 22.3% hold a bachelor’s degree or higher. Institutions like Texas Southmost College and the University of Texas Rio Grande Valley play pivotal roles in cultivating a skilled workforce aligned with industry needs.
Brownsville’s strategic location at the U.S.–Mexico border positions it as a critical player in international trade. The city’s commitment to infrastructure development and its vibrant entrepreneurial culture further enhance its appeal to investors and businesses aiming for global reach.
Population Growth That Fuels Business Expansion
As of July 1, 2023, Brownsville’s population reached 190,158, marking a 1.8% increase since April 1, 2020. This steady growth reflects the city’s rising economic strength and its appeal to both residents and businesses.
A Young, Adaptable Workforce
The median age in Brownsville is 30.9 years, significantly younger than the national median. This youthful demographic brings energy and adaptability, essential traits for industries in transition and growth.
Labor Force Strength and Diversity
The Brownsville-Harlingen Metropolitan Statistical Area boasts a civilian labor force of 183,114 as of 2023. This diverse workforce is well-represented across sectors such as manufacturing, healthcare, logistics, education, and aerospace.
Rising Incomes and Competitive Costs
The median household income in Brownsville stands at $48,675, reflecting growth from previous years. Coupled with a cost of living approximately 15% lower than the national average, Brownsville offers both affordability and increasing purchasing power.
Educational Attainment and Talent Development
Approximately 70.8% of Brownsville residents aged 25 and over have attained at least a high school diploma, and 22.3% hold a bachelor’s degree or higher. Institutions like Texas Southmost College and the University of Texas Rio Grande Valley play pivotal roles in cultivating a skilled workforce aligned with industry needs.
An Economy Positioned for Global Opportunity
Brownsville’s strategic location at the U.S.–Mexico border positions it as a critical player in international trade. The city’s commitment to infrastructure development and its vibrant entrepreneurial culture further enhance its appeal to investors and businesses aiming for global reach.
190,158
Population, +1.8% growth since 2020
183,000+
workers in the Brownsville-Harlingen MSA with strong bilingual and technical skills.
~25%
lower cost of living than national average.
